Peter Urs Bender   Previous Page  |  Next Page


Be careful with these. Quotations should be handled well or
not at all. Make sure they fit smoothly into your presentation
and enhance your message. Never come across as a snob or a
know it all. Do not use a quotation for the sake of using one.
Beware of the fallacy of authority - just because the person you
are quoting is famous, or an expert in something, that does not
mean that they know something about your topic.
     Stick with the acknowledged authorities in your field and
quote them only in their area of expertise. It is important to
choose sayings from notables the audience will recognize and
respect. Pick names that will enhance your credibility and that
of your topic. Adolf Hitler will not be perceived as providing
words of wisdom for most audiences.

    I have not failed 10,000 times.   
I have successfully found
10,000 ways that don't work.

        - Thomas A. Edison

     Quotes are useful because they illustrate that someone
has already concisely expressed your message. Having de-
scribed a concept in your presentation, it is helpful to show the
audience that someone has reached the conclusion earlier.
     Quotations, in a way, help take the weight off of your
shoulders. They are also important if you are referring to ideas
from original experts on the subject, such as management
theories, employee relations, computer hardware, or the com-
panyís founding philosophy. Quotations allow you to tap into
the credibility of respected authorities.
     Write your quotations in full on separate cards. Better
still, bring the book with the page marked and show the

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