Peter Urs Bender   Previous Page  |  Next Page

have been clear. If not, try to say it another way. Listen to their
reaction to your material. If they do not laugh at your jokes,
ease up on the humour and be more serious.
     If there is anything that seems wrong as you begin your
presentation, or if people seem clearly distracted, stop imme-
diately to rectify the situation.
     Also, be sensitive to what has happened immediately
prior to your presentation that day. Be aware if there has been
a recent tragedy, controversial company policy, or political or
personal conflict that might be distracting the audience. Do
not open it up for discussion but be aware of it.

Help the Audience Understand You

Repeating your point several times in different ways through-
out the presentation helps your audience understand you
better. Reinforce your message with visual aids.
     Specifically, tell your listeners how they can act on the
information you have given them to do their jobs better.
Obtaining periodic feedback from them will also lead to suc-
cessful understanding.

Reading a Prepared Speech

I strongly advise that you not read your speech from a text.
However, there still might be a time when you will want to use
a written speech. This could be when you are presenting in
another language, during a highly technical session where you
want to ensure accurate information, or when you are making
a statement of very important facts at a press conference.
     Think of the last time you heard someone read a speech.
Most often it was boring. The reason is that the speakerís
attention is concentrated on correctly reading the words in the

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