Peter Urs Bender   Previous Page  |  Next Page

Use Shorter Words and Phrases

The most powerful words in our language tend to be short. For
example: love, war, sex, food, hate, fun, money, power. If a
sentence is so lengthy that you have to stop to take a breath,
it will be too long to be understood. Break long sentences and
phrases into shorter ones. What words can you eliminate to
clean up your speech? Do they cloud or clarify the message you
are trying to convey? Work on this in your daily business
correspondence and it will automatically rub off in your

What’s In It For Me?

We all process new information when forming opinions or
making decisions. Usually this is done on the basis of self
interest. We all listen to the same radio station - WII-FM:
"What’s In It For Me?". The truly effective presenter can convey
"what’s in it" to the audience and uses every opportunity to
demonstrate those benefits in the presentation.

   You must earn the   
right to speak!

        - Dale Carnegie

Most of the time, having enthusiasm, a purpose and a sense of
the interests of the audience is all that is necessary for you to
make an effective presentation. Be sincere as you attempt to
relate to your listeners. Do not ever bluff or pretend that you
have things in common with them when you really do not. It
will show. Be honest and emphasize areas of genuine common-
ality. If you cannot see any, keep looking.

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