Peter Urs Bender   Previous Page  |  Next Page

     It doesn’t matter if you have an M.B.A., a Ph.D. or a high
school diploma. Whether you are a President or have a million
in a Swiss bank account you must still learn the hard way to
make powerful and impressive presentations. To paraphrase
Thomas Edison, learning to present effectively takes 10%
inspiration and 90% perspiration!

Study Other Presenters

The best and simplest way to improve is to pay attention to
other presenters and analyze what they do. Observe the great
ones and also the beginners. Determine what it is that makes
the good ones good and the bad ones bad.
     Do this every time you hear a speech or see a presenta-
tion. Then examine your own style and make adjustments.
     Persist. Do not expect immediate results. It takes time to
become a master. But you have it in you to become one.

Appraise Your Presentation Skills

Refer to the checklist in the Appendix, entitled "How to
Evaluate Yourself". Go through the exercise thinking of the
last time you made a presentation - it doesn’t matter whether
you were talking to just a few people or fifty!
     Did you prepare your message well in advance? Did you
have a clearly defined objective? Did you rehearse all or part
of what you said? Did you have rapport with your listeners?
     Before you can improve as a presenter, you must know
what you need to correct. After you have done this, concentrate
on the techniques outlined in this book and you will become
     Acknowledge your strengths and use them to your advan-
tage. Analyze your weaknesses and work on them. Focus your

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