|Peter Urs Bender||Previous Page | Next Page|
This is the last step and perhaps the most important one for
you. Once you are confident that your listeners have under
stood you, then and only then, focus on persuading them to
adopt your point of view and take the action you want.
or to avoid a loss!
Be sure you tell your audience "why" they should take the
action you ask them to. Persuasion will be much easier after
you have deliberately gone through the first five steps.
Your success in getting people to agree with you depends
on your mastery of all the tools of communication available to
you, not just the content of your "speech". Getting your audi-
ence to understand you is what this book is all about.
|Secrets of Power Presentations||Previous Page | Next Page|