Peter Urs Bender   Previous Page  |  Next Page

members of your audience reach their goals. Spell out pre-
cisely, "whatís in it for them". Here is an example:
"As a manager, you will soon have to make more
presentations to get your point across clearly. The
success of XYZ as market leader depends on our
ability to communicate effectively with our cus-
tomers as well as our employees. To remain
competitive all our managers must become first class
III.   Highlight the speakerís qualifications
III.   to present on that topic

Say things that are true and relevant to the listeners. Never lie
or stretch the truth. However, downplay any negatives or turn
them into positives. There may be things about you that the
audience will not like such as having worked for a competitor
or holding membership in a profession that is at odds with
them. As in the rest of your presentation, stress similarities
between you and your audience first, then differences.
     See the opposite page for a complete sample introduction
which I use for seminars on Power PresentationsTM.

   A good introduction   
is short, precise
to the point.

Secrets of Power Presentations   Previous Page  |  Next Page