Peter Urs Bender   Previous Page  |  Next Page

- Dress the way you want to be perceived. If you want to be seen
as a top executive, dress like one. By looking the part you are
psychologically reinforcing that goal for yourself and others
around you. Your boss might start to see you in a more
challenging role if you appear to be in command.

- Look trim. If you are, this is half the battle. Clothes tend to
drape better on slim people. If you arenít slender ...well, you
might consider reducing. Meanwhile, it is especially impor-
tant to choose clothing carefully with an eye to the colours,
fabric and style which streamline your appearance. Be sure
that clothing fits properly; you will not feel comfortable in a
too-snug outfit, nor will you look good.
     Become aware of your image and dress to balance it. For
example, a petite woman executive might wish to avoid femi-
nine, flowery dresses for business. Her corporate credibility
may be enhanced if she chooses simple outfits in rich, powerful
     Conversely, women who have developed a "severe, no
nonsense" image in the corporate world may wish to soften
their appearance by the deliberate use of "feminine" fabrics
and accessories.
     Appearing too young, believe it or not, can also be a
problem. Men and women who wish to project a more mature
image should choose darker, "power" colours.

- If I had only one suit or dress, it would be dark blue. It is the
number one colour for presentations as it reinforces the audi-
enceís trust in the speaker. It looks professional, successful,
timeless, and reassuring!

- For shirts and blouses, white is always the best choice. It
implies purity and trustworthiness. Light blue or beige are
also acceptable. Stripes and patterns might be too flashy and,
of course, change with fashion.

Secrets of Power Presentations   Previous Page  |  Next Page