Peter Urs Bender   Previous Page  |  Next Page

The World of Communication

If two otherwise equally qualified individuals compete for the
same senior position in an organization, most of the time the
one with better communications skills gets the job. Informa-
tion and the ability to convey it is power.
     But it is not just speech. Communication takes place in
many forms - audio, visual, sensual - through sounds, images,
and physical impulses. It consists of talking, listening, looking,
touching, tasting, feeling, smelling, acting and much more.
     It can involve sending messages through photographs,
posters, books, newspapers, magazines, television, radio, re-
corded sound, video tape, computers, fax machines, and other
forms of electronic telecommunication.
     Everything you do and everything around you communi-
cates messages. There are unlimited ways for you to organize
ideas and communicate them to others.
     Today we are experiencing an information and communi-
cations explosion. Years ago it seemed possible to give full
attention to just about all the important ideas we heard in any
given day. There were only a few television stations to choose
from and only a handful of monthly news publications, popular
magazines and newly published books in any given week.
     Today, our choices are unlimited. There are more books
and magazines to read, movies and television programs to
watch, and speeches and lectures to listen to than we can
possibly digest in a single lifetime.
     Look in any bookstore, library, video outlet, or at the
number of different courses available in any university. We are
so swamped with "communications opportunities" that we
cannot absorb all of the messages being conveyed.
     There is so much communication going on in our world
that it is very difficult to decide what we should pay attention
to. We must make such choices quickly to keep up with the flow
of data to which we are exposed. To cope, we tend to give our

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