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"Gutfeeling" is now in all Indigo, Chapters, Coles, Smith and other selected bookstores or by calling 1.800.668.9372

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Is it good looks, positioning, the right name or education that produces outstanding business people? They're all factors that help. But Peter Urs Bender believes there is one additional factor. It's the ability to listen to your Gutfeeling. What do you feel in your gut?

Instinct and Intuition are intangibles, yet they're as real as Reason, Logic, and Analysis. Bender believes we can develop our Gutfeeling. It's really a process of letting our unconscious into our conscious minds - of "becoming" rather than "being".

Instinct. Intuition. Feeling. Emotion. What do you call it when you make a decision based on you feeling? Gutfeeling is a departure from Peter's previous books, but an extension of his philosophy of leadership. In Leadership from Within the emphasis is on knowing yourself, identifying your values, motivations, and personality type. In Gutfeeling the emphasis is on learning how to listen to your inner feelings, your instinct and intuition - listening to your gut - then learning how to act on that.

Gutfeeling, Bender believes, rarely leads you astray. Business people act on hunches every day without recognizing what they are. After you've done the reasoned, logical analysis there is a moment when it pays to stop and listen to your feelings and emotions. What are they telling you?

Women are often better at this than men, Bender says. That's because they often make decisions in which emotion and intuition are part of the decision - making process.

But everyone feels emotion, even if they deny it. That denial is what Bender hopes we can overcome. Instinct, intuition, spirituality, feelings, emotions - Gutfeeling for short - if allowed to play its proper role, can lead us to a richer, fuller, more secure life.

Instinct, intution, emotion, gut feeling or Gutfeeling - what you call it is your choice. Make it work for you.

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